Alma Secret: AI skin analysis that feeds the CRM
A Spanish dermocosmetics brand wanted its campaign on almasecret.cl to do more than bring visitors to the site.
- skin conditions read from one selfie.
- 13
- products in her personal routine.
- 3
- details saved to the CRM for each analysis, ready for the follow-up.
- 58
Visitors the brand could not follow up
A campaign that only brings visitors leaves a brand with traffic it cannot follow up personally, and sales it cannot trace back to the campaign that started them.
A selfie, an AI reading and a routine
A customer takes a selfie on her phone. AI reads 13 skin conditions from it, and she gets a personal three-product routine from the brand’s own catalogue, with safety rules for pregnancy and sensitive skin built in.
Every result is written to the brand’s CRM, 58 details per analysis, through an integration built with Make.com and GoHighLevel. The brand’s own team runs it day to day, without touching code.
Selfie, skin map, scores and the routine, as the customer sees them · 40 seconds
The face is AI-generated, not a customer’s. Captions are in Spanish, the language of the brand’s customers.
Every analysis becomes a lead
Each analysis arrives in the CRM ready for a personal follow-up, and each sale can be traced back to the analysis that started it.
What it is built with
- JavaScript
- Node.js
- Cloudflare
- REST APIs
- Make.com
- GoHighLevel
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